Now: Product Manager @ Thrive

Product, shipped. Teams, built. Lessons, shared.

I'm James, a Product Manager in Staffordshire with over a decade of building digital products people actually use. This is where I write about what gets teams shipping, what gets in the way, and the calls I'd make again.

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What I am focused on

  • Shipping product strategy and execution for Thrive.
  • Writing on growth, customer success, and leadership.
  • Coaching youth football and spending weekends with family.

Start here

  1. AI didn’t change the game. It revolutionised the training ground.
  2. When your LMS stops being a learning platform
  3. We keep building features learners don't use
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Latest writing

Notes from product, leadership, and life

AI didn’t change the game. It revolutionised the training ground.

AI hasn’t changed the game of product management, the fundamentals still matter. What’s changed is the capability layer around us, raising the ceiling and the speed at which great PMs can operate.

When your LMS stops being a learning platform

The most successful learning platforms are the ones that stopped trying to be learning platforms and became infrastructure instead.

We keep building features learners don't use

Enterprise learning platforms have an unusual problem: the person who buys the platform rarely uses it. Here's what changes when you design for learners first.

Why theme-based roadmaps keep you focused

Everyone wants to know what’s on the roadmap, but real product leadership means focusing on the why.

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Work Experience

  1. Company
    Thrive
    Role
    Product Manager
    Date
  2. Company
    Huler
    Role
    Product Lead
    Date
  3. Company
    Huler
    Role
    Product Manager
    Date
  4. Company
    HARNESS Data Intelligence
    Role
    Customer Success Manager
    Date
  5. Company
    HARNESS Data Intelligence
    Role
    Technical Project Manager
    Date
  6. Company
    ALDI
    Role
    National IT Specialist
    Date
  7. Company
    Movehut
    Role
    Project Manager
    Date
  8. Company
    Movehut
    Role
    Quality Assurance Manager
    Date
  9. Company
    Movehut
    Role
    Customer Support
    Date
  10. Company
    Ageas
    Role
    Insurance Advisor
    Date